Use our proven sales system and unlimited 1:1 coaching to close more sales the next 30 days. Guaranteed.
Rated 4.8/5 stars by thousands of verified business owners
Over 2,500+ incredible students:
$1.4B
Revenue delivered
54.8K
Deals closed
20,000+
Questions answered
Does this sound like you?
Inconsistent revenue
You can have your best month ever followed by three weeks of nothing. Pipeline goes silent the moment you get buried in client work. Then panic sets in and you start pushing again. Feast, then famine, then feast. You've always assumed it's just the nature of running a service business.
You're the bottleneck
Sales only really happens when you personally show up. The team can deliver brilliantly, but new business stalls without you driving it. You started this for freedom — and somehow you've ended up as the most expensive sales rep in yourown company.
Hiring a salesperson didn't work
You tried to take sales off your plate. Maybe more than once. They didn't have your domain expertise. Couldn't handle the nuanced questions. The moment you stepped out, conversions dropped. So you concluded you're the only one who can sell this — and now you're stuck doing it forever.
Prospects ghosting after great calls
You have a brilliant conversation. You send the proposal. Then silence. You don't know whether to follow up, how often, or what to say without sounding desperate. Half your pipeline is technically alive — it's just slowly rotting in your inbox.
No time to sell while delivering
Every week you tell yourself you'll block out time for business development. Every week, delivery eats it. By Friday you've fulfilled brilliantly for clients and done almost nothing to bring in next month's revenue. You know this is the problem. You just can't seem to break it.
You can't articulate your value clearly
You're an expert in what you do. But when a prospect asks why they should pick you over the cheaper option, you fumble. You explain your process when you should be talking about their outcome. You know your work is worth more than you charge — you just can't prove it in the conversation.
"We've achieved an astounding amount of growth. In the last 6 months we've had more growth than the previous 2 years."
Eshan
Modern selling can be overwhelming but there is a solution
Running a service business is hard enough.
Doing all the selling on top of delivery, ops, and leadership is the reason most owners hit a ceiling and stay there.
It often feels like deals slip through your fingers no matter how hard you try.
Ask yourself:
Is your revenue consistent or great one quarter, panic the next?
Are you the only person in the business who can actually close?
Are you exhausted from juggling delivery and business development?
Are you feeling burnt out and has your family noticed?
Are you overwhelmed with advice from LinkedIn, podcasts and YouTube?
If you said yes to any of those, this is exactly the problem we solve.
Our sales operating system is proven, with step-by-step instructions to build a repeatable process inside your business — even if you're the only person doing the selling right now.
When you implement it alongside our 1:1 coaching, your revenue stops being a reflection of how hard you personally pushed last week.
"Overall the program is excellent and I highly recommend it. It's one of the best things I've done in years."
Greg
How you will achieve your revenue potential
A proven, repeatable sales system
The Selling Made Simple process has been installed in service businesses ranging from solo consultancies to 100-person agencies. It works because it's built around how owner-led sales actually happens — not how enterprise sales teams operate.
1:1 coaching calls with Will Barron
Get coached one-to-one with one of the world's top sales trainers and the founder of two service businesses himself. We'll diagnose the 20% of changes in your specific business that will deliver 80% of the results — starting on the very first call.
Personalised sales installation plan
No generic playbook. We build the system to fit your business — your offer, your team size, your sales cycle, your pricing. Twenty minutes a day is all it takes to install the full system inside 30 days.
Weekly accountability check-ins
Knowing what to do isn't the problem. Doing it consistently while delivery pulls at you is. That's why we run weekly check-ins to make sure the work actually gets done — and your pipeline doesn't go quiet the moment things get busy.
Group coaching with other owners
Spend time with other service business owners going through the same transformation. Get your questions answered. Hear what's working in businesses similar to yours. The peer accountability alone is worth the investment for most
members.
Unlimited proposal & call reviews
Send us your proposals before you send them to prospects. Send us your call recordings. We'll tell you exactly where the deal will stall and how to fix it. This is the kind of feedback loop enterprise sales teams have built in — now you have it
too.
SalesCode sales skill and mental game assessment
Take our proprietary SalesCode assessment, learn your strengths, weaknesses and get a personalized training plan to improve them.
Workbooks and resources shipped to your door
Some people learn better with physical training content in their hands. That's why we send out a package of training materials to all new students.
1:1 pipeline review and strategy session
Once the system has been running for 30 days, we run a formal pipeline review together — making sure deals are progressing at pace and the next quarter's revenue is no longer a guess.
"I've already used Will's process to win new customer orders and I can recommend his training program"
Simon
What you will achieve within the first 30 days...
A) A clear, repeatable sales process
Documented, simple enough for one person to run, and ready for a hire when you're
ready to make one. No more selling from instinct.
B) Predictable qualified opportunities
A weekly rhythm that produces real conversations with the right buyers — without you carving out endless hours that delivery is going to eat anyway.
C) Higher close rates on better deals
A conversation structure that handles objections before they appear, and a proposal
process that closes instead of going into the void.
D) Freedom from being the bottleneck
Sales that happens because of the system, not because of you. The first real step
toward an owner-optional business.
...guaranteed or your money back, plus an additional $1,000 and I will continue working with you for free until your sales system is producing qualified opportunities.*
* The guarantee is simple. Do the work, complete the implementation, attend the coaching. If after 30 days your sales system isn't producing qualified opportunities for your business, we'll refund you in full plus $1,000 on top.
"We have started training all our reps on this and it's fantastic"
Bruce
Have a question?
Yes. Will runs all of your one-to-one calls and all of the group coaching sessions. He also spends a few hours each day reviewing the proposals, call recordings, and pipeline assets that members send in for review.
Service businesses doing roughly $20-$200k a month in revenue, with a small team (anywhere from solo to 50 employees). If you're earlier than that, the foundations of the system still apply but the program is overkill. If you're significantly larger and already have a sales team running, you'd benefit from our enterprise track instead.
The most successful members spend around 30 minutes a day working through the implementation steps, plus one group coaching call a week. The whole thing is built to fit around delivery, not on top of it. If anything, the system frees up time within a few weeks because you stop firefighting the pipeline.
On day one you'll have a 1:1 call with Will where we diagnose exactly where your current sales process is broken and the single change that will move the needle fastest. Most members see new qualified opportunities entering their pipeline within the first two weeks of implementation.
This is the exact reason most members find us. Hiring a salesperson fails when there's no documented process for them to run. The Academy installs the process first — so when you do hire (or hire again), they have something concrete to operate inside of. Several members have re-hired successfully after working with us, using the same person who 'failed' the first time. Nothing changed about the hire. What changed was what we gave them to run.
The first thing we do is tell new members to stop watching general business YouTube, stop adding tools to the stack, and stop bouncing between half-finished frameworks. The program gives you one path, one system, one rhythm. It immediately reduces the cognitive load — most members say that within the first week.
We have a built-in accountability program. You set goals each Monday, we check in each Friday. Plus weekly group coaching where members keep each other honest. The combination of a clear system, a coach, and a peer group is what makes the difference between knowing what to do and actually doing it.
Honestly? Some of it, yes. The frameworks I share publicly are real and they work. But most service business owners I talk to have already consumed plenty of YouTube content and still don't have a working sales system. The gap is between knowledge and installation. The Academy is what makes the difference between learning the ideas and having the system actually running in your business.
Yes — for most service businesses this is straightforwardly a business investment. We can issue invoices for the company directly. If you have a finance person or accountant who needs documentation, we'll provide whatever they need.
Credit card, debit card, bank transfer, and direct invoice for businesses. International payments are no issue.
The guarantee is built to be used. We're confident enough in the program that we offer it without hedging. It's simple: if within 30 days of completing the implementation work and attending the coaching, your sales system isn't producing qualified opportunities — you can ask for a full refund plus $1,000 on top, and we'll continue working with you for free until it does.
We dive into your current situation. Where revenue is now. Where you want it to be. Where the system is breaking down. By the end of the call you'll have clarity on whether the Academy is the right fit — and if it is, what the next 30 days inside the program would look like. If we both agree it's a fit, we can take care of the payment on the call and get you onboarded. Your first 1:1 with Will and full access to the system follows immediately.