You are the bottleneck to your business's revenue
We audit your sales process, hand you a 30-day plan on a 1:1 call with Will, then mentor you daily until you're closing more sales. Guaranteed.
30 minutes. You'll leave knowing the #1 thing costing you sales, whether you join or not.
Rated 4.8/5 by over a thousand verified business owners
OVER 1,100 INCREDIBLE CLIENTS
$1.4B
Revenue delivered
54.8K
Deals closed
12 Years
In business
Does this sound like you?
Inconsistent revenue
You can have your best month ever followed by three weeks of nothing. Pipeline goes silent the moment you get buried in client work. You've always assumed it's just the nature of running a service business.
You're the bottleneck
Sales only really happens when you personally show up. The team delivers brilliantly, but new business stalls without you driving it. You've ended up as the most expensive sales rep in your own company.
Hiring a salesperson didn't work
You tried to take sales off your plate. They didn't have your domain expertise. The moment you stepped out, conversions dropped. So you concluded you're the only one who can sell this.
Prospects ghosting after great calls
You have a brilliant conversation, send the proposal, then silence. You don't know whether to follow up, how often, or what to say. Half your pipeline is slowly rotting in your inbox.
No time to sell while delivering
Every week you tell yourself you'll block out time for business development. Every week, delivery eats it. By Friday you've done almost nothing to bring in next month's revenue.
You can't articulate your value clearly
When a prospect asks why they should pick you over the cheaper option, you fumble. You explain your process when you should be talking about their outcome.
"We've achieved an astounding amount of growth. In the last 6 months we've had more growth than the previous 2 years."
Eshan Sharma
Managing Director - Property One Limited
You're on the rollercoaster of sales but it doesn't have to be this way
The 3 things that have to be true before your revenue increases and becomes predictable.
Realizing you don't have a sales problem — you have a systems problem
Every conversation improvised from scratch. Follow-ups kept in your head instead of in a process. Proposals written from a blank page every single time.
That's not a sales skills flaw. It's the absence of a system.
Once the structure exists, you stop needing to be "good at sales." You just run the process. Or you hire someone to run it for you, and it works because the system carries them, not your personality.
Relying on systems to complete selling activities rather than your motivation in the moment
The reason your pipeline goes quiet isn't that you forgot how to sell. It's that selling requires energy you don't have on a Thursday after three client calls and a delivery fire.
When your sales activities live in your head, they compete with delivery for the same finite resource: your attention.
Delivery always wins because it's urgent and loud. Business development loses because it's quiet and can wait until tomorrow. Except tomorrow has its own fires that need to be put out and so sales never actually gets done.
A system removes that fight entirely. Your follow-ups are scheduled, not remembered. Your pipeline reviews happen on a calendar, not when you feel inspired.
Your outreach runs whether you're energized or buried, because it was never depending on your mood to get done in the first place.
The pipeline doesn't go quiet when delivery gets busy, because it was never relying on you to keep it alive.
Building urgency because otherwise you'll lose to your biggest competitor every time
Your biggest competitor isn't the company with a better service. It's the one who follows up faster, stays in front of the prospect longer, and shows up consistently while you're too busy delivering to pick up the phone.
Every prospect you had a great call with and then ghosted is still buying. They're just buying from someone else. Someone who had a follow-up sequence ready to go the moment your call ended. Someone whose system didn't let that conversation go cold.
The cost of waiting isn't theoretical.
Every week you stay improvised is a week of deals sitting in your inbox rotting while a competitor with a worse service but a better process closes them. Not because they're better at sales. Because they showed up consistently and you didn't.
The system you build this month starts producing conversations next month. The system you build next month starts producing conversations the month after that. The gap between those two timelines is real revenue you're choosing to leave on the table.
30 minutes. You'll leave knowing the #1 thing costing you sales, whether you join or not.
"Overall the program is excellent and I highly recommend it. It's one of the best things I've done in years."
Greg Petersen
CEO - Insight AG
How you will achieve your revenue potential
The Salesman.com Mentorship is a 6-month program for business owners who want to increase revenue, systematize their processes and make selling simple.
STEP 1
Complete your Selling Systems Audit & SalesCode Assessment
Inside our proprietary Sales Lab platform, we'll complete a full audit of your current sales system.
It's benchmarked against your industry and competitors, and the SalesCode assessment maps your personal sales strengths and weaknesses.
This is the data Will uses to build your 30-day action plan.
No generic template or systems because your business, service and market are unique.
Selling Systems Audit
SalesCode Assessment
STEP 2
Get your 30-Day Rapid Revenue Plan delivered on a 1:1 call with Will Barron
Will personally walks you through your results on a live call and hands you your bespoke, 30-Day Rapid Revenue Plan.
The plan includes the exact steps to eliminate your revenue bottlenecks and the standard operating procedures to build anything that's missing.
Your 30-Day Rapid Revenue Plan, delivered live in a 1:1 call with Will Barron
STEP 3
6-Months of unlimited daily group coaching + the mentorship team
Implement the plan with help in the daily group coaching calls and the community, where you have unlimited access to the Salesman.com Mentorship team.
Send in your proposals, your call recordings, your pipeline — and the team reviews it and tells you exactly where it's breaking down.
You're never stuck figuring it out alone, with our world class sales, marketing, AI and selling systems on hand.
The Mentorship community
Daily group coaching calendar
STEP 4
Unlimited access to our proven SOPs and world class sales training workshops
Every process you need is already built. Our library of 100+ battle-tested SOPs — covering everything from pipeline reviews to CRM setup to closing calls — means you're never starting from a blank page.
Alongside the SOPs, you get lifetime access to our full training workshop library, including Selling Made Simple, walking you through the exact frameworks used by 7 and 8-figure sales teams.
No more guessing what "good" looks like. You copy, adapt and implement because the system's already proven, you just need to run it.
100+ battle-tested SOPs
Sales training workshops
30 minutes. You'll leave knowing the #1 thing costing you sales, whether you join or not.
Plus, three exclusive bonuses
BONUS 1
Ask Will AI Anything, 24/7
The moment you get started, you get free access to Will AI which is a custom-trained AI built on the exact frameworks, scripts, SOPs, 10 years of Q&A calls, and diagnostic process Will uses with his clients.
Stuck on how to handle an objection before your next sales call? Need a second opinion on a cold email? Want to roleplay a discovery call before the real thing? Ask Will AI, 24/7, day or night and you'll get an instant response.
To be clear, this is not a generic chatbot. It's trained on the same audit-first methodology, qualification frameworks, SOP's and call structures behind every client result on this page and so the advice you get is the same thinking you'd get from Will himself.
Will AI — the same thinking, available anytime
BONUS 2
Salesfluence™ Video Workshop
Here's something most sales training won't tell you: your advice can be 100% correct and the buyer can still say no. Not because your solution is wrong but because of how they currently see their problem.
Salesfluence is Will's training on how to shift a buyer's point of view so the same advice that got a "no" last week gets a "hell yeah" this week.
Think of a buyer's current opinion like a window frame. They're only seeing part of the scene that is in front of them. The view through this frame is shaped by their environment, their past experiences, what a competitor told them, or an opinion they picked up secondhand and never questioned.
Your job isn't to argue with what's inside that frame. It's to widen it, so they can see what's actually true.
Get it right, and you're not persuading anyone of anything that isn't true, you're just helping them see clearly enough to act on it.
Exclusive access to the Salesfluence workshop
Shift peoples perspectives in minutes
BONUS 3
Lifetime Access to Our Sales Hiring, On-boarding & Training System
Once your sales system is built, the next step is getting someone else to run it. You get lifetime access to the same hiring process we use to recruit our own salespeople.
It finds you the right person to take most of the sales process off your plate. One good hire, and your revenue stops depending on how much time you've got that week.
Then we get them productive fast. Your new hire goes through our onboarding system and is trained up in weeks, not months. They'll be booking calls, running discovery and closing deals.
Every step is tracked against clear KPIs, so you can see exactly what they're doing and how it's converting without sitting in on every call.
From there, they keep getting better. They get full access to our sales training platform, which covers every stage of the sales process from prospecting to closing. Their conversion rates climb, the hire pays for itself many times over, and your business becomes that much harder to compete with.
From first hire to closing deals, in weeks, not months
"I've already used Will's systems to win new customer orders and I can recommend his training program"
Simon Hopper
Managing Director - Diversitech Global
What you will achieve within the first 30 days...
A clear, repeatable sales process
Documented, simple enough for one person to run, and ready for a hire when you're ready to make one.
Predictable qualified opportunities
A weekly rhythm that produces real conversations with the right buyers, without eating hours delivery needs.
Higher close rates on better deals
A conversation structure that handles objections before they appear, and a proposal process that closes.
Freedom from being the bottleneck
Sales that happens because of the system, not because of you — the first step toward an owner-optional business.
30 days
OR A FULL REFUND
+$1,000
PAID TO YOU ON TOP
...guaranteed, or your money back — plus an additional $1,000, and I'll keep working with you for free until your sales system is producing qualified opportunities.
The guarantee is simple. Do the work, complete the implementation, attend the coaching. If after 30 days your sales system isn't driving new sales for your business, we'll refund you in full plus $1,000 on top.
30 minutes. You'll leave knowing the #1 thing costing you sales, whether you join or not.
"We have started training all our reps on this and it's fantastic"
Bruce Meli
Managing director - Instinctive Tech
Who this is for...
You're doing $20k–$200k/month and feel the ceiling on what you can grow alone.
You're the bottleneck. Sales stalls the moment you step back from it.
You're willing to hand over real numbers. The audit only works if you provide it real data.
You want a system, not a shortcut. You're willing to put in the small amount of work to get extraordinary gains.
Who this isn't for...
You're pre-revenue or under $20k/month. Come back once you're feeling the ceiling.
You've already got a process and a team of 10+ salespeople hitting quota. You're doing great.
You want sales off your plate immediately. First we have to build the system, then we hire someone else to run it.
You sell B2C or sell products. The mentorship is designed for B2B service businesses.
Your sales mentor
Will Barron
Will Barron built Salesman.com after 6 years selling complex medical devices. Since then he's built two service businesses and has now trained over 1,100 business owners too.
He's the host of the Salesman.com YouTube channel (77,000 subscribers) and the Will Barron YouTube channel (11,000 subscribers), where he helps over 300,000 businesses a month increase their revenue.
He has been featured by Salesforce, HubSpot, Forbes and many other leading business blogs and publications.
He doesn't believe in generic scripts or one-size-fits-all coaching. Every system he builds starts with your data — which is why the mentorship starts with an audit and a 1:1 call, rather than a list of random videos you're never going to watch.
AS FEATURED IN
Have a question?
This is a premium mentorship investment designed for B2B service business owners currently doing between $20,000 and $200,000 a month in revenue.
If you're below $20k, you're not feeling the ceiling yet and the systems we build would be overkill for where you are.
Come back when you're feeling the bottleneck.
If you're above $200k with a team of 10+ salespeople already hitting quota, you've probably already solved most of what this program addresses.
The sweet spot is the owner who's proven the offer works, proven the delivery works, and is now stuck because growth requires them to be in two places at once.
Yes. You'll connect with Will Barron, 1:1 and he'll deliver and mentor you through your 30-day actions plan. Will then has multiple group coaching calls every week that you can attend. He also spends a few hours each day reviewing the proposals, call recordings, and pipeline assets that members send in for review.
The most successful members spend around 30 minutes a day working through the implementation steps, plus one group coaching call a week. The whole thing is built to fit around delivery, not on top of it. If anything, the system frees up time within a few weeks because you stop firefighting the pipeline.
On day one you'll have a 1:1 call with Will where we diagnose exactly where your current sales process is broken and the single change that will move the needle fastest. Most members see new qualified opportunities entering their pipeline within the first two weeks of implementation.
This is the exact reason most members find us. Hiring a salesperson fails when there's no documented process for them to run. The Salesman.com Mentorship installs the process first — so when you do hire (or hire again), they have something concrete to operate inside of. Several members have re-hired successfully after working with us, using the same person who 'failed' the first time. Nothing changed about the hire. What changed was what we gave them to run.
The first thing we do is tell new clients to stop watching general business YouTube, stop adding tools to the stack, and stop bouncing between half-finished frameworks. The program gives you one path, one system, one rhythm. It immediately reduces the cognitive load and most clients say that within the first week.
We have a built-in accountability program. You set goals each Monday, we check in each Friday. Plus weekly group coaching where members keep each other honest. The combination of a clear system, a coach, and a peer group is what makes the difference between knowing what to do and actually doing it.
You could learn the concepts, yes. Will's YouTube content is genuinely useful and free.
But knowing a concept and having a system built for your specific business are two completely different things. The YouTube channel teaches frameworks. The mentorship builds your actual system. The audit identifies your specific bottlenecks.
The 30-day plan gives you the exact sequence of steps for your situation. The SOPs are done-for-you templates you implement, not theories you have to figure out how to apply.
And the coaching means you have someone reviewing your proposals, your call recordings, and your pipeline telling you exactly where it's breaking.
If you have the time and discipline to self-direct your entire sales system build from free content, you probably don't need this program. Most owners don't have that time. That's who this is for.
Yes — for most service businesses this is straightforwardly a business investment. We can issue invoices for the company directly. If you have a finance person or accountant who needs documentation, we'll provide whatever they need.
Credit card, debit card, bank transfer, and direct invoice for businesses. International payments are no issue.
The guarantee is built to be used. We're confident enough in the program that we offer it without hedging. It's simple: if within 30 days of completing the implementation work and attending the mentoring, your sales system isn't driving more sales you can ask for a full refund plus $1,000 on top, and we'll continue working with you for free until it does.
We dive into your current situation. Where revenue is now. Where you want it to be. Where the system is breaking down. By the end of the call you'll have clarity on whether the Salesman.com Mentorship is the right fit — and if it is, what the next 30 days inside the program would look like. If we both agree it's a fit, we can take care of the payment on the call and get you onboarded. Your first 1:1 with Will and full access to the system follows immediately.