For founders doing $1M+ who still have to close every important deal themselves
Give Your Sales Reps a Selling System So Simple They'll Outsell You in The Next 30 Days
Founders use our bespoke Sales Operating System to remove themselves from the sales process, plug the leaks in their sales pipeline and dramatically increase their sales team's performance so they can finally stop worrying about their revenue.
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“We’ve achieved an astounding amount of growth. In the last 6 months we’ve had more growth than the previous 2 years.”
Eshan Sharma, Managing Director, Property One Limited
Does this sound like you?
You've hired sales reps, but you're still the one having to close important deals.
So what exactly are you paying them for?
Deals go cold after a great first meeting.
The proposal goes out, the buyer says they’ll “think about it”, and you never hear back.
Revenue swings month to month.
A big project lands, prospecting stops, and three months later it’s dead quiet.
You can’t even take a proper holiday.
Not because the business can’t run without you. Because sales specifically can’t.
You’re not alone. Almost every $1M+ founder I speak to is in exactly this spot. And it isn’t because you hired the wrong salespeople, or because your market is different, or because your product’s too complicated to sell…
It’s because the way YOU win deals has never been documented, systematised, and given to your team to follow.
I was the only person on my team closing sales. Until I made a simple change and then my team started outselling me…
I closed my booking calendar for the next two weeks, not because business was slow, but because I physically couldn't take another call.
From the outside, it looked like success.
I had company founders trying to give me money, and I was turning them away.
I’d built a business I loved. A small team, a YouTube channel pulling in hundreds of thousands of views a month, and a diary so full I was walking the dog at 11pm in the pitch dark because it was the only gap I had in my day.
But I was the bottleneck because every single deal still went through me.
The irony wasn’t lost on me. I’d spent 12 years training salespeople. More than 3,000 of them.
And for most of those 12 years training salespeople, something bugged me. They’d get the same training, same frameworks, same enthusiasm. Some reps thrived. For others, nothing changed.
Then I noticed the pattern that the most successful sales reps followed…
The reps who succeeded nearly always worked in a business that had already systematised their sales process. They followed a simple, step-by-step process that told them exactly what to do and when to do it.
The ones who struggled had been dropped into businesses where all of that lived in the founder’s head and somehow the rep was expected to telepathically understand it too.
I realised that I’d been trying to fix the wrong thing. I didn’t need to fight to generate more leads every week to make up for the poor conversion rates my team had.
I just needed to get my sales process out of my head and use it to create a selling system my team could follow.
So that’s exactly what I did. I recorded my calls, documented my own process, installed the proven selling systems and our sales reps were outselling me within 30-days.
In fact they were closing deals and profitable from day one.
Since then, more than 1,100 business owners have built their Sales Operating System with us, closing 54,800 deals and $1.4B in revenue between them.
You don’t need 12 years of trial and error to get here. I’ve already made the mistakes. Your sales team doesn’t need to be better. You certainly shouldn’t be closing sales. You just need a proven selling system.
And I’ll help you build it.
Why the More Leads, More Hiring and More Tools Don’t Work Anymore
Most founders try one of five things to fix their revenue issues and it never really works out for them.
What founders try
Why it fails
Hire a “better” salesperson
They bring their own method, it doesn’t fit how your buyers buy, and in six months you’re back on the calls and recruiting again.
Sales training or a video course
Information was never the problem. You know what good looks like. It was just never built out for your specific buyers and your specific service.
An agency or consultant
They run it for you and it kinda works. Then it doesn’t and you’re back to square one.
A new CRM or other software
Salespeople hate data entry, so it’s half-used and it doesn’t help the right sales activities happen at the right time.
Take the big deals back yourself
The business keeps running, but you've become a sales rep again and you’re back doing the job that you’ve already hired someone else to do.
How to Remove Yourself From the Sales Process and Dramatically Increase Your Reps' Performance
You have a sales team but you’re still the top salesperson.
You hired reps so you could step back from sales. But you're still the one closing the big deals. You're still the one jumping on a call to rescue the ones that have stalled. And when you're not there, things don't close the way they should.
That's not because your reps are useless. It's because the way you win deals has never been written down. It lives in your head: the questions you ask, how you handle the awkward bits, when you push and when you hold back. Your reps never got a copy, so they improvise.
So the numbers disappoint, you blame the hire, you let them go, and you start again. Another round of recruiting, onboarding and hoping, with the same result, because the problem was never the person.
The problem was a lack of a selling system…
You’re adding leads to the pipeline but your team can’t close them
Getting the meeting isn't your problem. You're talking to the right companies, the first conversation goes well, and everyone seems keen.
Then it drifts. There's no agreed next step. The proposal goes out and gets no reply. The buyer says they'll "have a think about it" and you never hear from them again.
Good opportunities are quietly dying in your pipeline, and you can't put your finger on why. That's revenue you've already paid to win, sitting on the table.
Your pipeline is leaking…
You go from great revenue months to bad revenue months
Some months are brilliant. Others are worryingly quiet. Sales activity comes and goes, and if someone asked what revenue you'll make three months from now, you'd be guessing, if you could answer at all.
It's not the market and it's not bad luck. Most founder-led teams only prospect when things go quiet. When they're busy, prospecting is the first thing to slip, and the busy work takes over. So every good month is quietly setting up a bad one three months later.
Consistency is the answer…
What if There Was a Better Way to Increase Your Revenue Whilst Removing Yourself From the Sales Process?
Wouldn't it be good if we didn’t have to replace your team or teach them someone else's generic sales method?
What if you were able to take the selling process that you’re already using, add additional proven selling systems and turn it into the operating system that your team follows every day?
How about if it was built from your data, rather than a random template?
An operating system that your team uses that is proven, lives outside of your head, that delivers on your revenue targets, which helps you to exit the sales function forever.
Well all of that is possible within the next 30-days…
Introducing the Sales Operating System
5 steps to getting your team outperforming you in the next 30-days
STEP 1
Understand Exactly Why You Close Deals But Your Team Don’t
Inside our proprietary Sales Lab platform, we'll complete a full audit of your current sales process.
It's benchmarked against your industry and competitors, and this is the data Will uses to build your Sales Operating System so you can hand it to your team and watch their performance skyrocket as you step back from the sales process for good.
No generic template or systems because your business, service and market are unique.
STEP 2
Stop the Hidden Reasons Why Your Sales Reps Are Underperforming
Based on over 20,000 results, we map your sales reps' strengths and weaknesses so you can easily see how to turn them from underperformers to top performers.
STEP 3
Review and Refine Your Sales Operating System so That it Works First Time
On the 1:1 call we review the Sales Operating System and look at which of our proven selling systems can be added to turbocharge overall sales performance in your business.
STEP 4
Get Your Team Onboard, Motivated and Ready to Deliver Results
The fastest way to kill a new system is for the founder to email it round and say "use this." So you won't.
I'll run a live kick-off session with your sales team. I'll walk them through the Sales Operating System, show them how it's built from the deals you're already winning, and answer every "but our customers are different" before it becomes an excuse to ignore it. They hear it from someone who's trained 3,000+ salespeople, not from their boss.
No chasing, no nagging, and no training binder gathering dust in a drawer.
STEP 5
Hand the Sales Operating System to Your Team and Watch Your Reps Close Without You
Physical and digital copies of OS delivered to your door so your sales reps have the scripts, templates and selling systems in their hands to make adoption a doddle.
Plus, Three Exclusive Bonuses
BONUS 1
Lead Your Sales Team Like a Seasoned Sales Leader
Being the first salesperson in the business and being a good sales leader are two completely different jobs. Most founders get promoted into sales leadership the day they hire their first rep, and nobody shows them how to do it.
So they manage the only way they know how. They jump on calls and take over. They check in when the numbers dip and go quiet when they're good. They set targets based on gut feel, then wonder why the team misses them.
You get lifetime access to the Sales Leadership Toolkit which gives you the management side of the Sales Operating System:
The weekly pipeline review. A 30-minute meeting that shows you which deals are real, which are stalling and what your reps need to do next, so you're never surprised at the end of the month.
The 1:1 coaching framework. How to review a rep's call and give feedback they'll actually act on, without taking the call over yourself.
Target and activity setting. Work backwards from your revenue goal to the daily activity each rep needs to hit it, so targets are based on your numbers, not your gut.
Accountability without micromanaging. The handful of numbers to watch each week, and what to say when a rep falls behind.
Motivating each rep the right way. Use their SalesCode results to know who's driven by money, who's driven by recognition and who needs a clear plan.
BONUS 2
Get Your Questions Answered Instantly 24/7
The moment you get started, you get free access to Will AI which is a custom-trained AI built on the exact frameworks, scripts, selling systems, 12 years of Q&A calls, and the Sales Operating system process Will uses with his clients.
Ask Will AI, 24/7, day or night and you'll get an instant response.
BONUS 3
Add Your Next Rep Without Starting From Scratch, Even If Every Hire So Far Has Flopped.
Once your Sales Operating System has been implemented, you might want to grow your team to scale your revenue further.
So you get lifetime access to the same hiring process we use to recruit our own salespeople which allows you to hire top talent within 30-days and have them outselling you in their first 30-days in the role.
Let me take all the risk…
If we implement your Sales Operating System and your sales team doesn't outsell you, then You will get full refund.
I am completely confident that our Sales Operating System will work for you. It’s already helped countless founders just like you create an optimised selling function in their business.
But I understand that it’s an investment and all investments carry risk. It’s only worth your money if it works for you.
So to make it an absolute no brainer for you, I’m going to personally shoulder ALL the risk.
That’s right – if you do the work and your sales team don’t outsell you then you won't pay a penny!
Simply shoot me an email and I’ll refund you immediately.
[you’ll even get to keep all of the training materials, simply as a way of saying thanks for giving me a shot!]
Who is this for?
You're doing $1M+ a year in a B2B business selling a service that takes more than one conversation to sell.
You're still the best salesperson in the company. The big deals go through you, and when you step back, revenue wobbles.
You've hired salespeople and they’re not performing. Or you're about to hire, and you want it to work first time.
Your revenue swings. Some quarters you're flat out, then it goes quiet, and you can't say with any confidence what next quarter looks like.
Your team gets meetings, but too many deals drift after the first call and never close.
You want to be challenged. You'd rather hear the truth about your pipeline than be told it's fine.
Who isn’t this for?
You're pre-revenue or under about $1M a year. You need to find what sells before you systemise it.
You want it done for you. We build it with you, not instead of you. If you want an agency to run your sales, this isn't it.
Your only problem is leads. If your pipeline's empty and your close rate's great, you need lead gen, not this.
You sell low-ticket or transactional products that don't need a sales conversation. Marketing will serve you better.
You already run a 20+ person sales org with managers and RevOps. You've outgrown what we do.
You're looking for a magic script or a closing trick to fix everything overnight.
You won't record calls, track your numbers or change how you sell. The system only works if you use it.
We Only Onboard Four Founders Each Month
I build every Sales Operating System myself and run the onboarding calls personally. That caps how many founders I can take on, so once this month’s places are filled, bookings close until next month.
There are 2 places left in October.
And there’s the cost of waiting. Every month without a system is another month of deals drifting, another quiet quarter you didn’t see coming, and another month of you on every call.
Your Selling Systems Mentor
Will Barron
Will Barron built Salesman.com after 6 years selling complex medical devices. Since then he's built two service businesses and has now trained over 1,100 business owners too.
He's the host of the Salesman.com YouTube channel (77,000 subscribers) and the Will Barron YouTube channel (11,000 subscribers), where he helps over 300,000 businesses a month increase their revenue.
He has been featured by Salesforce, HubSpot, Forbes and many other leading business blogs and publications.
He doesn't believe in generic scripts or one-size-fits-all coaching. Every system he builds starts with your data — which is why the mentorship starts with an audit and a 1:1 call, rather than a list of random videos you're never going to watch.
That’s exactly why it works. You’re not a natural. You’re running a process you’ve never written down. We get it out of your head, step by step, so your team can run it too. Engineers, consultants and technical founders are the people we work with most.
They will. Most playbooks get ignored for three reasons. They're written by someone who's never sold your service. They're 80 pages long. And nobody checks whether they're being used.
The Sales Operating System is built differently. It's built from the calls your team is already having and the deals you're already winning, so it doesn't feel like someone else's method being forced on them. It feels like the way your business sells, because it is. We use the SalesCode assessment to see how each rep is wired, so you know what will motivate them to adopt it and where they'll resist. And it's kept to the scripts, templates and next steps they need on a call, nothing they'll have to dig through.
Then we make it stick. Your reps join the group coaching during the 30-day implementation, and you'll know within weeks whether they're running it, because it shows up in your numbers. If a rep still won't follow a system that's proven to close more deals, that tells you something about the rep, not the system.
They didn’t fail. Your lack of a sales system was the issue. They were handed a CRM login and a brochure and told to get on with it. Give a decent person a proven playbook and they’ll close.
Relationships are a process too. The best relationship sellers follow the same steps every time without realising it. We’ve built playbooks for peanut-equipment makers, customs brokers, distributors and consultancies.
Most programmes sell information, and information was never your problem. We start with an audit of your real numbers, build a bespoke plan, and you work with me directly, not a junior coach. And it’s backed by the guarantee.
You’re short of time because there’s no system. It takes 30 to 60 minutes a day for 30-days to get this set up.
Then we’ll support you for an additional 30-days to make sure everything sticks.
No. We build it with you, so it stays in the business when we’re gone. That’s the point.
If you do the work and it doesn’t work for you, you won't pay a penny!
Simply shoot me an email and I’ll refund you immediately.
Can’t I Just Figure This Out Myself?
Yes, you can. I did.
It took me years in medical device sales, 12 years running Salesman.com, more than 3,000 salespeople trained and over 1,100 business owners worked with to arrive at the system on this page.
You’re smart, and you’ve built a $1M+ business. Given two years and a lot of trial and error, you’d probably get there.
But you don’t have to. You can start with the audit, the plan and the playbook I wish I’d had at the beginning, and have the foundations in place in 30 days instead.
The program won’t do the work for you. You still need to record your calls, follow the plan and turn up. But if you’re willing to do that, you’ll get your process out of your head and into your team’s hands faster than any other way I know.
So, you’ve got two options:
Keep being the best salesperson in your company, whilst being the bottleneck to growth.
Or build the playbook that lets your team close without you, and you can finally start working on the business rather than working in the business.
Finally Once Your Reps Are Running the Sales Operating System You Get 30-Days of Sales Leadership Support with Our World Class Team
Being the first salesperson in the business and being a good sales leader are two completely different jobs. Most founders get promoted into sales leadership the day they hire their first rep, and nobody shows them how to do it.
So they manage the only way they know how. They jump on calls and take over. They check in when the numbers dip and go quiet when they're good. They set targets based on gut feel, then wonder why the team misses them.
You get access to:
Daily group coaching calls with Will Barron and the Salesman.com Mentorship team to answer any questions you might have.
Access to our community of founders who are all going through the process of leveling up their sales team’s performance.
Additionally you get lifetime access to the Sales Leadership Toolkit which gives you the management side of the Sales Operating System:
The weekly pipeline review. A 30-minute meeting that shows you which deals are real, which are stalling and what your reps need to do next, so you're never surprised at the end of the month.
The 1:1 coaching framework. How to review a rep's call and give feedback they'll actually act on, without taking the call over yourself.
Target and activity setting. Work backwards from your revenue goal to the daily activity each rep needs to hit it, so targets are based on your numbers, not your gut.
Accountability without micromanaging. The handful of numbers to watch each week, and what to say when a rep falls behind.
Motivating each rep the right way. Use their SalesCode results to know who's driven by money, who's driven by recognition and who needs a clear plan.