Stop losing deals you've already worked hard to win.
We audit your pipeline, find your most expensive leak, and fix it first. So the leads you're already paying for start closing.
30 minutes. You'll leave knowing the #1 thing costing you sales, whether you join or not.
Rated 4.8/5 by over a thousand verified business owners
OVER 1,100 CLIENTS
$1.4B
Revenue delivered
54.8K
Deals closed
12 Years
In business
Does this sound like you?
You're paying for leads that never become calls
An enquiry lands while you're on a client call, and by the time you get back to them the next day they've already booked with someone else. Some book a call and don't turn up. You spent money and effort getting them interested, then lost them before the first conversation.
Proposals go out and then nothing comes back
The call went brilliantly and they were nodding along, so you send the proposal. Then it goes quiet. One follow-up turns into "I don't want to look desperate," and the deal quietly dies in your inbox. You've got a list of "maybes" that are really lost deals.
You're discounting to get deals over the line
When a prospect hesitates, you knock 10% off, throw in an extra, or agree to "start small." It closes, but at a margin you'd never have accepted at the start. Your price isn't the problem. The way you get to the price is.
You don't know where your deals are actually dying
Ask how many enquiries turn into calls, calls into proposals, and proposals into clients, and you'd be guessing. You know some months feel worse than others, but you can't point to the stage that's costing you. So you fix the wrong thing, usually by chasing more leads, and the leaks stay where they are.
"We've achieved an astounding amount of growth. In the last 6 months we've had more growth than the previous 2 years."
Eshan Sharma
Managing Director - Property One Limited
Your pipeline is leaking.
The 3 things that have to be true before you stop losing deals you've already worked to win.
Realising you don't have a lead problem, you have a leak problem
When revenue dips, the instinct is to get more leads. Post more, run ads, do more outreach, and push more people into the top of the pipeline.
But if your pipeline leaks, more leads just means more leaking. Pour twice as much water into a bucket with holes in it and you don't get a full bucket. You get a wetter floor.
The enquiry you were too busy to reply to. The call that didn't show. The proposal that went quiet. The deal you discounted to save. Every one of those was revenue you'd already done the hard work to earn, and it leaked out somewhere between "interested" and "signed".
The fix isn't more effort at the top. It's plugging the holes in the middle.
Measuring every stage, so you fix the leak that costs the most, not the one that shouts the loudest
Most business owners can tell you their monthly revenue. Very few can tell you their conversion rate from enquiry to call, from call to proposal, and from proposal to client.
Without those numbers you're guessing, and you'll usually guess wrong. You'll rewrite your website when the real leak is follow-up, or buy a new CRM when the real leak is how you present your price.
Here's what the numbers show. Say you get 40 enquiries a month, run 25 calls, send 12 proposals and win 4 clients at $8,000 each.
Lift your proposal close rate from 1 in 3 to 1 in 2, and that's 2 extra clients. That's $16,000 more a month with no new leads.
To get the same result by generating more leads, you'd need 20 extra enquiries every month.
Once you can see every stage, the biggest leak is obvious, and so is the fastest money in your business.
Plugging the leaks now, because every week you wait, your best prospects buy from someone else
The prospects who leak out of your pipeline don't stop needing what you sell. They still buy. They just buy from the competitor who replied first, followed up properly, and made the decision feel easy.
That competitor usually isn't better than you. Their pipeline just leaks less than yours.
And this is the part most owners miss: fixing leaks is the fastest revenue lever you've got. New lead generation takes months to build and more months to pay off. A leak you plug this week starts recovering revenue from the deals already sitting in your pipeline this week.
Every week the leaks stay open, you're paying full price to win attention and then handing the sale to someone else.
30 minutes. You'll leave knowing the #1 thing costing you sales, whether you join or not.
"Overall the program is excellent and I highly recommend it. It's one of the best things I've done in years."
Greg Petersen
CEO - Insight AG
How we find and fix the leaks in your pipeline
The Salesman.com Mentorship is a 6-month programme for B2B service business owners who already have leads coming in and want to stop losing them. We find exactly where deals are leaking out of your pipeline, plug those leaks in order of how much they're costing you, and lift your conversion rate at every stage.
STEP 1
Map every leak with your Selling Systems Audit & SalesCode Assessment
Inside our proprietary Sales Lab platform, we map your pipeline stage by stage. That means enquiry to call, call to proposal, and proposal to client.
You'll see your conversion rate at every stage, benchmarked against your industry, and what each leak is costing you in revenue every month.
The audit shows you where deals are leaking. The SalesCode Assessment shows you why. Some leaks are process gaps, like no follow-up sequence or slow replies to enquiries.
Others come from how you sell, like the way you handle price, objections or the close. You need to know which is which, because they need different fixes.
This is the data Will uses to build your plan. There are no generic templates, because no two pipelines leak in the same place.
Selling Systems Audit
SalesCode Assessment
STEP 2
Get your 30-Day Rapid Revenue Plan, delivered 1:1 by Will Barron
Will personally walks you through your audit on a live call and shows you where your biggest leaks are and what they're costing you.
Then he hands you your bespoke 30-Day Rapid Revenue Plan. It ranks every leak by revenue impact, so you fix the most expensive one first, not the one that feels most urgent.
The plan includes the exact steps to plug each leak and the SOPs to build anything that's missing, from follow-up sequences to proposal structure.
Because you're recovering revenue from deals already in your pipeline, most of the gains come from leads you already have.
Your 30-Day Rapid Revenue Plan, delivered live in a 1:1 call with Will Barron
STEP 3
6 months of unlimited daily group coaching + the Mentorship team
Plug your leaks with expert help on the daily group coaching calls and in the community, where you have unlimited access to the Salesman.com Mentorship team.
Send in your call recordings, your proposals and your pipeline. The team reviews them and tells you exactly where deals are slipping and what to change before your next call.
As you fix each leak, we re-measure your numbers, so you can see your conversion rate climbing and know which fix made the difference.
You're never guessing alone. Our world-class sales, marketing, AI and selling systems experts are on hand whenever a deal stalls.
The Mentorship community
Daily group coaching calendar
STEP 4
Unlimited access to our leak-plugging SOPs and conversion workshops
For almost every leak we find, the fix is already built. Our library of 100+ battle-tested SOPs covers every stage of the pipeline, from speed-to-lead and no-show prevention to proposal follow-up, pricing conversations and closing calls.
You also get lifetime access to our full workshop library, including Selling Made Simple. It walks you through the exact conversion frameworks used by 7- and 8-figure sales teams, so every call and proposal converts at a higher rate.
You don't need to work out what "good" looks like. Find the leak, pull the SOP, adapt it to your business and run it.
100+ battle-tested SOPs
Sales training workshops
30 minutes. You'll leave knowing the #1 thing costing you sales, whether you join or not.
Plus, four exclusive bonuses
BONUS 1
Ask Will AI Anything, 24/7
From day one you get access to Will AI. It's a custom-trained AI built on the frameworks, scripts, SOPs, 10 years of Q&A calls and the leak-diagnosis process Will uses with his clients.
A prospect has gone quiet after your proposal and you don't know what to send? Ask Will AI. A buyer pushed back on price and you want a better answer before the next call? Ask Will AI. Want to roleplay a closing call before the real thing, or get your proposal checked for weak spots before it goes out? Ask Will AI, any time of day, and get an instant response.
This isn't a generic chatbot. It's trained on the same audit-first methodology and call structures behind every client result on this page. So when a deal is about to leak, the advice you get is the same thinking you'd get from Will himself.
Will AI — the same thinking, available anytime
BONUS 2
The Dead Deal Revival Kit
Before you plug a single leak, there's money already sitting in your pipeline. Proposals that went quiet, prospects who said "let me think about it", and calls that never got a follow-up.
Most owners write these off. They shouldn't. Those buyers had a reason to talk to you, and most of the time the problem didn't go away. The follow-up just stopped.
The Dead Deal Revival Kit gives you the exact re-engagement messages, call scripts and sequence we use to bring stalled deals back to life. You'll know who to contact first, what to say so it doesn't sound like chasing, and when to let a deal go for good.
It's designed to run in your first week, so the programme starts recovering revenue before you've even finished your audit.
BONUS 3
The Weekly Pipeline Leak Scorecard
You can't fix what you can't see, and you can't know a fix worked unless you measure it.
The Leak Scorecard is a simple weekly tracker that shows your conversion rate at every stage of your pipeline. That covers enquiry to call, show rate, call to proposal, and proposal to close, alongside the revenue each stage is gaining or losing you.
It takes 10 minutes to update each week. It shows you straight away when a stage starts slipping, so you catch a new leak in days rather than finding out at the end of a bad quarter. And when you plug a leak, you'll see the number move.
Bring it to the group coaching calls and the team can see in seconds where to focus.
BONUS 4
Salesfluence™ Video Workshop
One of the most expensive leaks in any pipeline is the one nobody talks about. You give the buyer the right advice and the right solution, and they still say no.
That's not because you're wrong. It's because of how they currently see their problem.
A buyer's opinion is like a window frame. They only see part of the scene, shaped by past experience, what a competitor told them, or something they picked up second-hand and never questioned. Arguing with what's inside the frame gets you nowhere. Widening it changes everything.
Salesfluence is Will's training on how to shift a buyer's point of view honestly, so the same advice that got a "no" last week gets a "yes" this week. You're not persuading anyone of something that isn't true. You're helping them see clearly enough to act.
"I've already used Will's systems to win new customer orders and I can recommend his training program"
Simon Hopper
Managing Director - Diversitech Global
What you will achieve within the first 30 days...
Every leak mapped and costed
You'll know your conversion rate at every stage of your pipeline and how much revenue each leak is costing you every month. You'll stop guessing and start fixing.
Your most expensive leak plugged
The leak costing you the most will be fixed first, with a documented process running in its place, whether that's speed-to-lead, follow-up, or how you present your price.
Stalled deals back in play
Every proposal that went quiet will have been re-engaged. Some come back to life and close. The rest are cleared out, so your pipeline shows what's real.
Higher close rates on better deals
You'll have a call structure that handles objections before they come up, and a proposal process that closes without you reaching for a discount to get it over the line.
30 days
OR A FULL REFUND
+$1,000
PAID TO YOU ON TOP
...guaranteed. If we don't measurably plug the leaks in your pipeline, you get your money back, plus an additional $1,000, and I'll keep working with you for free until we do.
The guarantee is simple. Your audit sets your baseline, which is your conversion rate at every stage of your pipeline on day one. Do the work, complete the implementation, and attend the coaching. If after 30 days your conversion rate at the stage we targeted hasn't improved against that baseline, we'll refund you in full and pay you $1,000 on top.
30 minutes. You'll leave knowing the #1 thing costing you sales, whether you join or not.
"We have started training all our reps on this and it's fantastic"
Bruce Meli
Managing director - Instinctive Tech
The investment
The Salesman.com Mentorship is a $10,000 investment for 6 months of full access.
That includes your Selling Systems Audit and SalesCode Assessment, your 1:1 call with Will, your bespoke 30-Day Rapid Revenue Plan, unlimited daily group coaching, the full SOP and workshop library, and all four bonuses.
For a business doing $50k a month with a $5,000 average deal, recovering two deals you're currently losing covers the full programme cost. Everything after that is revenue you were already earning but leaking.
30 minutes. You'll leave knowing the #1 thing costing you sales, whether you join or not.
Who this is for...
You're doing $20k–$200k/month. You've proven people will pay for what you sell, and now you want more of the buyers you're already talking to to say yes.
You've got leads coming in. You're getting enquiries, booking calls and sending proposals every month. There's enough going through your pipeline for leaks to exist, and for fixing them to be worth real money.
You suspect you're losing deals you should be winning. Proposals go quiet, prospects ghost, or you're discounting to close, and you can't say exactly where or why.
You're willing to hand over real numbers. The audit only works with real data. That means your enquiries, calls, proposals and wins, even if they're messy or kept in a spreadsheet.
Who this isn't for...
You're pre-revenue or have no consistent lead flow. You can't plug leaks in a pipeline that's empty. Come back once enquiries are coming in every month.
You already track conversion at every stage and you're happy with the numbers. If your team is hitting quota and you know where every deal drops off, you've already solved what this programme fixes.
You think the only answer is more leads. We'll get you more revenue from the buyers you already have. If you just want more people at the top of a leaky pipeline, this isn't it.
You sell B2C or sell products. The Mentorship is designed for B2B service businesses.
Your sales mentor
Will Barron
Will Barron built Salesman.com after 6 years selling complex medical devices. Since then he's built two service businesses and has now trained over 1,100 business owners too.
He's the host of the Salesman.com YouTube channel (77,000 subscribers) and the Will Barron YouTube channel (11,000 subscribers), where he helps over 300,000 businesses a month increase their revenue.
He has been featured by Salesforce, HubSpot, Forbes and many other leading business blogs and publications.
He doesn't believe in generic scripts or one-size-fits-all coaching. Every system he builds starts with your data — which is why the mentorship starts with an audit and a 1:1 call, rather than a list of random videos you're never going to watch.
AS FEATURED IN
Have a question?
This is a premium mentorship investment designed for B2B service business owners doing between $20,000 and $200,000 a month in revenue.
More importantly, you need enough going through your pipeline for leaks to matter. That means enquiries, calls and proposals happening every month. If you're below $20k, or leads only trickle in occasionally, there isn't enough volume yet for plugging leaks to move the needle. Come back once your pipeline is busy.
If you're above $200k with a team already hitting quota and tracking conversion at every stage, you've probably solved most of what this programme fixes.
The sweet spot is the owner who's proven the offer works, has leads coming in, and knows they're losing deals they should be winning.
It's any point where a buyer who was interested drops out before they become a client.
The enquiry you replied to a day too late. The call that never showed. The proposal that went quiet. The deal you saved with a 15% discount you didn't need to give. Each one is revenue you'd already paid for in time, money and effort, and it leaked out between "interested" and "signed".
Most businesses have three or four leaks. One of them is usually costing far more than the rest, and that's the one we fix first.
Not if your pipeline is leaking. More leads into a leaky pipeline just means more leaking.
Plugging leaks is also the faster lever. New lead generation takes months to build and more months to pay off. A leak you fix this week starts recovering revenue from the deals already sitting in your pipeline this week.
Once your pipeline converts properly, every lead you add is worth more. That's the right time to turn up lead generation.
Yes. Most members start with half their data in a CRM, half in a spreadsheet and the rest in their head.
We'll help you pull together what you've got, such as enquiries, calls booked, proposals sent and deals won, and fill the gaps. It doesn't need to be perfect to show where deals are dropping out. It just needs to be real.
Yes. You'll have a 1:1 call with Will, where he walks you through your audit, shows you where your pipeline is leaking, and delivers your 30-day plan.
Will also runs multiple group coaching calls every week, and he spends time each day reviewing the proposals, call recordings and pipelines members send in.
The most successful members spend around 30 minutes a day on implementation, plus one group coaching call a week.
It's built to fit around delivery, not on top of it. And because you're getting more from the leads you already have, you spend less time chasing new ones.
On your first 1:1 call, Will shows you your biggest leak and the single change that will recover the most revenue fastest.
Because the work starts with deals already in your pipeline, including the stalled proposals you thought were dead, most members see results within the first few weeks.
And because your audit sets a baseline, you'll see the numbers move rather than having to take our word for it.
Yes. A rep without a clear process leaks deals in exactly the same places an owner does, and often more of them.
The audit shows where your team's deals are dropping out, and the SOPs give them a documented way to run each stage. You'll also be able to see each stage's conversion rate, so you know whether the problem is the process or the person, without sitting in on every call.
The first thing we tell new members is to stop watching general business YouTube, stop adding tools to the stack, and stop bouncing between half-finished frameworks.
The audit gives you one number to focus on: your most expensive leak. You fix that, then the next. One path, one system, one rhythm. Most members say the overwhelm lifts within the first week.
We have a built-in accountability programme. You set goals each Monday and we check in each Friday. The weekly group coaching keeps members honest with each other too.
And because you're tracking your conversion rate at every stage, you can see whether the work is happening. The numbers don't let anyone hide, including you.
You could learn the concepts, yes. Will's YouTube content is genuinely useful and it's free.
But knowing how a good follow-up works is a long way from knowing which stage of your pipeline is leaking, how much it's costing you, and what to fix first. The YouTube channel teaches frameworks. The Mentorship audits your actual pipeline, ranks your leaks by cost, gives you the SOPs to fix them, and puts someone on your proposals and call recordings to tell you where deals are slipping.
If you have the time and discipline to diagnose and fix your own pipeline from free content, you probably don't need this programme. Most owners don't have that time. That's who this is for.
The Mentorship is a $10,000 investment for the full 6-month programme. You can pay by credit card, debit card, bank transfer, or direct invoice for businesses. International payments are no problem.
If the programme is a fit after your diagnostic call, we can take care of payment on the call and get you onboarded immediately.
We look at your pipeline as it stands today: how many enquiries, calls and proposals you're getting, and roughly how many become clients. From that, we'll show you where your pipeline is most likely leaking and the #1 thing costing you sales.
By the end of the call you'll know whether the Mentorship is the right fit. If it is, you'll also know what your first 30 days would look like. If we both agree it's a fit, we can take care of payment on the call and get you onboarded. Your first 1:1 with Will and full access to the system follow immediately.