FOR FOUNDERS OF B2B SERVICE BUSINESSES WHO KNOW THEIR SALES TEAM ARE LEAVING MONEY ON THE TABLE
"I Will Increase Your Sales Team's Close Rate in the Next 30 Days, or Your Money Back"
Install a bespoke Sales Operating System that closes more sales, and turns boom and bust revenue cycles into predictable growth.
AS FEATURED IN
"When I started the program I was at a 15% close rate. After 30 days I increased my close rate to 35%"
Amanda Phelps
Account Manacer, DemandZen
Does this sound like you?
Your team is booking meetings but when you look at how many of those turn into signed deals, the number makes you wince.
Deals go cold after the proposal goes out. The buyer says they'll "think about it", and you never hear back.
Revenue swings month to month. One month's brilliant, the next is dead quiet, and you can't say with any confidence what next quarter looks like.
You've got a gut feeling there's a lot more revenue sitting in your pipeline than your team is actually closing. You just can't put your finger on where it's going.
Well you're not alone...
Almost every $1M+ founder I speak to has a team that's leaving money on the table. And it isn't because you hired the wrong salespeople, or because your market's different, or because your service is too complicated to sell…
It's because your team doesn't have a proven, documented system for turning a good conversation into a signed deal. So every rep is making it up as they go, and every deal they make up is a deal that’s uncertain.
My Team Was Getting in Front of the Right People and Still Not Closing. Until…
I closed my booking calendar for the next two weeks. Not because business was slow, but because I physically couldn't take another call.
From the outside, it looked like success. Founders were trying to give me money. A YouTube channel pulling in hundreds of thousands of views a month. A diary so full I was walking the dog at 11pm in the pitch dark because it was the only gap in my day.
But when I looked at the numbers, something didn't add up. Leads were coming in. Calls were being booked. And yet far too many of them weren't turning into revenue. We were paying to fill a bucket with a hole in the bottom.
The irony wasn't lost on me. I'd spent 12 years training salespeople. More than 3,000 of them.
And for most of those 12 years, something bugged me. Reps would get the same training, the same frameworks, the same enthusiasm. Some went on to close at a brilliant rate. For others, nothing changed.
Then I Spotted the Pattern…
The reps who closed at a high rate nearly always worked in a business that had already systematised its sales process. They followed a simple, step-by-step process that told them exactly what to do, what to say and when to do it, on every call and every follow-up.
The ones who struggled had been dropped into a business where all of that lived in the founder's head, and somehow the rep was expected to telepathically understand it too.
I realised I'd been trying to fix the wrong thing. I didn't need more leads to make up for a poor close rate. I needed to fix the close rate.
So that's exactly what I did. I recorded our calls, documented how we actually win deals, installed proven selling systems around it, and our close rate went up within 30 days. Same leads. Same team. More revenue.
Since then, more than 1,100 business owners have built their Sales Operating System with us, closing 54,800 deals and $1.4B in revenue between them.
You don't need 12 years of trial and error to get here. I've already made the mistakes. You don't need more leads, and you don't need a new team. You need a proven selling system that turns more of the conversations you're already having into revenue.
And I'll help you build it.
"The program is excellent and I highly recommend it. It's one of the best things I've done in years for my business."
Greg Petersen
CEO - Insight AG
Why More Leads, More Hiring and More Tools Don't Fix Your Close Rate
Most founders try one of five things to fix their revenue, and none of them touch the real problem.
What founders try
Why it fails
Buy more leads or ramp up marketing
You pour more water into a leaky bucket. Cost per sale goes up, close rate stays exactly where it was.
Hire a "better" salesperson
They bring their own method;, it doesn't fit how your buyers buy, and six months later you're recruiting again.
Sales training or a video course
Information was never the problem. The information that’s out there was never built for your buyers and your service, so nothing changes with your conversions.
A new CRM or other software
Reps hate data entry, so it's half-used. Sure, it tracks the deals you lose. But it doesn't help you win them.
Jump on the big deals yourself
You save a few deals and become a sales rep again. Your team's close rate doesn't move an inch.
The REAL Reason Your Team Isn't Closing the Deals They Should
Every Reps Sales Process is Different
You've got good people. But ask two of your reps how they run a discovery call and you'll get two different answers. The questions they ask, how they handle the awkward bits, when they push and when they hold back: it's all improvised.
That's not because they're useless. It's because the way your business wins deals has never been written down. So some days they get it right, and some days a perfectly good buyer walks away.
An inconsistent sales process means an inconsistent close rate…
Qualified Deals Are Dying in Your Pipeline
Getting the meeting isn't your problem. You're talking to the right companies, the first conversation goes well, and everyone seems keen.
Then it drifts. There's no agreed next step. The proposal goes out and gets no reply. The buyer says they'll "have a think about it" and you never hear from them again.
Every one of those is a deal you've already paid to win, sitting on the table. Plug this leak and your close rate goes up without a single extra lead.
Your pipeline is leaking and you’re leaving money on the table…
You’re Constantly Going Through Booms and Busts of Revenue
Some months are brilliant. Others are worryingly quiet. If someone asked what revenue you'll make three months from now, you'd be guessing.
It's not the market and it's not bad luck. When the team is busy, prospecting and follow-up are the first things to slip. When the process changes rep to rep and week to week, so do the results. Every good month is quietly setting up a bad one.
Consistency is the answer to sustained revenue growth…
"We have started training all our reps on this and it's fantastic. Performance is up month-on-month."
Bruce Meli
Managing director - Instinctive Tech
What If Your Team Could Close More of the Deals They're Already Working on?
What if you didn't have to replace your team, buy more leads, or teach them someone else's generic sales method?
What if you could take the way your business already wins deals, add proven selling systems around it, and turn it into the operating system your team follows on every call?
Built from your data, not a random template. Living outside of your head. Measured against your close rate, so you know for certain it's working.
Well, all of that's possible in the next 30 days…
How We'll Increase Your Team's Close Rate in the Next 30 Days
Introducing the Sales Operating System
A proven, 5-step process to plug the leaks in your pipeline and close more of the deals you're already getting by installing a bespoke, end-to-end, Sales Operating System in your business.
Find Exactly Where Your Deals Are Leaking
Inside our Sales Lab platform we'll complete a full audit of your sales process, benchmarked against your industry and competitors. We'll set your baseline close rate and pinpoint the exact stages where deals are dropping out.
That baseline is what your guarantee is measured against. No generic templates, because your business, service and market are unique.
Fix the Hidden Reasons Your Reps Underperform
Based on over 20,000 results, the SalesCode Assessment maps each rep's strengths and weaknesses. You'll see exactly why some reps close and others don't, and they get the training they need to close at the rate they should.
Review and Refine Your Sales Operating System So It Works First Time
On a 1:1 call we review your Sales Operating System and decide which of our proven selling systems to add to plug each leak. You give feedback and we keep chipping away until we're certain it'll raise your close rate.
Get Your Team Onboard, Motivated and Ready to Close
The fastest way to kill a new system is for the founder to email it round and say "use this."
Instead, I'll run a live kick-off session with your sales team. I'll walk them through the system, show them how it's built from the deals you're already winning, and answer every "but our customers are different" before it becomes an excuse.
They get it from a world class sales coach who's trained 3,000+ salespeople, not from their boss.
Put the System in Your Reps' Hands and Watch Your Close Rate Climb
Physical and digital copies of your Sales Operating System are delivered to your door, so your reps have the scripts, templates and selling systems in their hands.
They implement, your pipeline stops leaking, and you can see the result in your close rate. More revenue from the same leads, and you're no longer the one rescuing stalled deals.
"I've already used Will's systems to win new customer orders and I can recommend his training program."
Simon Hopper
Managing Director - Diversitech Global
Plus, Three Exclusive Bonuses
BONUS 1
The Instant Sales Leader System
Keep Your Close Rate Climbing Long After Day 30
A system only raises your close rate if someone makes sure it's being run. Most founders were never shown how to lead a sales team, so they manage on gut feel: jumping on calls, checking in when numbers dip, going quiet when they're good.
You get lifetime access to the Sales Leadership Toolkit, the management side of the Sales Operating System:
The weekly pipeline review. A 30-minute meeting that shows which deals are real, which are stalling and what your reps need to do next, so you catch leaks before they cost you a sale.
The 1:1 coaching framework. How to review a rep's call and give feedback they'll actually act on, so their close rate keeps improving.
Target and activity setting. Work backwards from your revenue goal to the daily activity each rep needs, so revenue stops swinging and starts climbing.
Accountability without micromanaging. The handful of numbers to watch each week, and what to say when a rep falls behind.
BONUS 2
Will AI
Get Your Questions Answered Instantly 24/7
The moment you get started, you get free access to Will AI: a custom-trained AI built on the frameworks, scripts, selling systems and 12 years of Q&A calls Will uses with his clients. Ask it anything, day or night, from "how do I handle this objection?" to "why did this deal stall?", and get an instant answer.
BONUS 3
The Rapid "Hire, Onboard, Profit" System
Add Your Next Rep Without Dragging Your Close Rate Down
New hires usually drag a team's close rate down while they find their feet. Once your Sales Operating System is in place, you get lifetime access to the same hiring process we use to recruit our own salespeople.
Hire top talent within 30 days and have them closing at your team's rate in their first 30 days, saving tens of thousands in recruitment fees.
Let me take all the risk…
The Close Rate Guarantee: If Your Team's Close Rate Doesn't Go Up in 30 Days, You Get Every Penny Back
I'm completely confident the Sales Operating System will increase your team's close rate. It's already done it for founder after founder just like you.
But I understand this is an investment, and every investment carries risk. It's only worth your money if it works for you.
So I'm going to make it a no-brainer and personally shoulder ALL the risk.
On day one, your Sales Lab audit sets your team's baseline close rate. Implement the Sales Operating System for 30 days. If your close rate hasn't gone up, shoot me an email and I'll refund you in full. No awkward conversations, no hoops to jump through.
The only thing I ask is that you do the work: record your calls, track your numbers, and get your team running the system.
[You'll even get to keep all of the training materials, simply as a way of saying thanks for giving me a shot.]
Who is this for?
You're doing $1M+ a year in a B2B business selling a service that takes more than one conversation to sell.
You have a sales team, even if it's just one or two reps, and they're getting meetings.
You know they should be closing more of those meetings than they are. There's money being left on the table and you want it back.
Your revenue swings. Some months you're flat out, then it goes quiet, and you can't say with confidence what next quarter looks like.
Too many deals drift after the first call or the proposal and never close.
You want to be challenged. You'd rather hear the truth about your pipeline than be told it's fine.
Who isn’t this for?
You're pre-revenue or under about $1M a year. You need to find what sells before you systemise it.
You don't have a sales team yet and don't plan to hire one.
You want it done for you. We build it with you, not instead of you. If you want an agency to run your sales, this isn't it.
Your only problem is leads. If your pipeline's empty and your close rate's great, you need lead gen, not this.
You sell low-ticket or transactional products that don't need a sales conversation.
You already run a 20+ person sales org with managers and RevOps. You've outgrown what we do.
You're looking for a magic script or a closing trick to fix everything overnight.
You won't record calls, track your numbers or change how you sell. The system only works if you use it.
“We’ve achieved an astounding amount of growth. In the last 6 months we’ve had more growth than the previous 2 years.”
Eshan Sharma
Managing Director, Property One Limited
We Can Only Onboard 10 Founders Each Month
There are only 3 places left in November.
I build every Sales Operating System myself and run the onboarding calls personally. That caps how many founders I can take on, so once this month's places are filled, bookings close until next month.
And there's a cost to waiting. Every month without a system is another month of deals drifting, another quiet quarter you didn't see coming, and another month of revenue your team should have closed but didn't.
Work it out for a second. If your team has 20 sales calls a month and closes 20% of them, moving that to 30% is two extra deals every single month. What's that worth to you?
Can’t I Just Figure This Out Myself?
Yes, you could. I did.
It took me years in medical device sales, 12 years running Salesman.com, more than 3,000 salespeople trained and over 1,100 business owners worked with to arrive at the system on this page.
You're smart, and you've built a $1M+ business. Given two years and a lot of trial and error, you'd probably get there. But that's two years of deals leaking out of your pipeline while you work it out.
You don't have to. You can start with the audit, the plan and the playbook I wish I'd had at the beginning, and see your close rate move in 30 days instead.
The program won't do the work for you. You still need to record your calls, follow the plan and turn up. But if you're willing to do that, I don't know a faster way to get your team closing more.
So, You've Got Two Options:
1. Keep pouring leads into a pipeline that leaks, and keep riding the revenue rollercoaster.
2. Or give your team a system that closes more of the deals they're already getting, with your money back if it doesn't.
YOUR SELLING SYSTEMS MENTOR
Will Barron
Will Barron built Salesman.com after 6 years selling complex medical devices. Since then he's built two service businesses and has now trained over 1,100 business owners too.
He's the host of the Salesman.com YouTube channel (77,000 subscribers) and the Will Barron YouTube channel (11,000 subscribers), where he helps over 300,000 businesses a month increase their revenue.
He has been featured by Salesforce, HubSpot, Forbes and many other leading business blogs and publications.
He doesn't believe in generic scripts or one-size-fits-all coaching. Every system he builds starts with your data — which is why the mentorship starts with an audit and a 1:1 call, rather than a list of random videos you're never going to watch.
Frequently Asked Questions
Your Sales Lab audit sets your baseline on day one, using your real numbers: meetings held versus deals won. After 30 days of running the system, we compare like for like. No fudged metrics, no moving goalposts. It's a number you already track, or will be by the end of week one.
That's exactly why it works. You're not a natural. You're running a process you've never written down. We get it out of your head, step by step, so your team closes the way you do. Engineers, consultants and technical founders are the people we work with most.
They will. Most playbooks get ignored for three reasons: they're written by someone who's never sold your service, they're 80 pages long, and nobody checks whether they're being used.
The Sales Operating System is built from the calls your team is already having and the deals you're already winning, so it feels like the way your business sells, because it is. The SalesCode Assessment shows how each rep is wired, so you know what will motivate them and where they'll resist. It's kept to the scripts, templates and next steps they need on a call.
Then we make it stick. Your reps join the group coaching during the 30-day implementation, and you'll know within weeks whether they're running it, because it shows up in your close rate.
Maybe, but probably not yet. If your team closes 20% of their meetings, doubling your leads doubles your costs to get double the deals. Raising your close rate to 30% gets you 50% more deals from the leads you're already paying for. Fix the leak first, then turn up the tap.
Relationships are a process too. The best relationship sellers follow the same steps every time without realising it. We've built playbooks for peanut-equipment makers, customs brokers, distributors and consultancies.
Most programmes sell information, and information was never your problem. We start with an audit of your real close rate, build a bespoke plan, and you work with me directly, not a junior coach. And it's backed by the close rate guarantee.
You're short of time because there's no system. It takes 30 to 60 minutes a day for 30 days to set up. Then we support you for a further 30 days to make sure it sticks.
No. We build it with you, so it stays in the business when we’re gone. That’s the point.
If you do the work and your team's close rate hasn't increased after 30 days, you won't pay a penny.
Simply shoot me an email and I'll refund you in full.
Book a Call and Increase Your Team's Close Rate in the Next 30 Days, or Your Money Back
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